Sackheim ignored him for a month. When the month was over, the temperamental Sackheim walked up to Wunderman. "Okay you win," he said, shaking his head. "I never saw a man who wanted a job more than he wanted the money."
That kind of persistence and an inclination toward action paid off for Wunderman. He went on to be one of the most successful advertising men of the century and is known as the father of direct marketing. He is credited with having invented pre-printed newspaper inserts, bound-in subscription cards for magazines, and subscription clubs such as those used by Time-Life Books and the Columbia Record Club.
Advertising may not be your thing, but action must be. What are you willing to do to achieve your dream? What are you willing to do even if you must do it for free? Success begins at the beginning. And it continues with consistent action.
Action Steps
1. You don't have to be great to start, but you have to start to be great.
2. The first two letters in the word goal are G-O.
3. Some people dream of worthy accomplishments while others wake up and do them.
4. Anybody who brags about what he is going to do tomorrow probably did the same thing yesterday.
5. People will never be what they ought to be until they are doing what they ought to be doing.
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